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IPL 2022 – Media Rights Auction Highlights

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IPL Media Rights 2022 Auction

The BCCI on Tuesday once again proved to the world, its sheer dominance and the reason why it’s the strongest cricket board in the world. The broadcasting deals of the biggest T20 league in the world were sold by the BCCI in some incredibly good fashion. The Board managed to fetch a mouth-watering amount of INR 48,390 crore (USD 6.2 Billion), via the media rights of the Indian Premier League for a good enough period of 5 years from 2023 onwards.

The auctioning took place with huge pomp and show. This massive amount of money once again proved the fact, how gigantic IPL has been in comparison to the other T20 leagues across the planet. No doubt, this is another milestone that’s been achieved by Indian cricket and its board. This will be added to the history books to be appreciated by the upcoming generations for long times to come.

The bidders were offered 4 Packages:

  1. Indian Sub-Continent Television
  2. Indian Sub-Continent Digital
  3. Indian Digital Non-Exclusive Special Package
  4. Rest of the world

IPL 2022 Media Rights Auction – Packages A to D explained

Package A – TV Broadcasting Rights for the Indian Subcontinent for 410 IPL matches

Package B – Digital Rights for the Indian Subcontinent for 410 IPL matches 

Package C – Referred to the A Non-Exclusive Digital Rights deal

Package D – TV and Digital rights for overseas broadcasting

Base price for each package:

  • Package A – Rs. 49 crores / Match
  • Package B – Rs. 33 crores / Match
  • Package C – Rs. 11 crores / Match
  • Package D – Rs. 03 crores / Match
ipl broadcast rights
Disney Star India and Viacom 18 are allegedly the big players in this auction

IPL 2022 Media Rights Auction – Which company had which package?

  • The Disney Star retained its Indian subcontinent TV rights for a mammoth amount of INR 23,575 crores which amounts to almost Rs. 57.5 Crores / Game.
  • Meanwhile, Reliance acquired the Indian Digital Rights by paying a massive sum of INR 20,500 crores. 
  • Viacom18 won the Package C & had to pay a sum of INR 2991 crores for the purpose. The new company will now have digital rights to all the matches in India. Viacom18 also grabbed the digital rights exclusively for a sum of Rs. 23,758 crore to claim Packages B & C.
  • Times Internet claimed Package D for Rs 1,058 crore and will have the media rights for the Middle East and the USA.
  • The deals for packages A and B combined are fixed for a total of 410 matches, 74 of which are to take place in 2023-2024 each while the years 2025 and 2026 will consist of 84 matches. 2027 will include 94 games in total.

IPL 2022 Media Rights Auction – Comparison with Previous Years

The increase in the Media Rights Price compared to previous years is a clear one as it had soared to almost 196% (Which had spanned from 2018 to 2022 and amounted to INR 16,3475 crores)

IPL Auction Bidding – Comparison with other Sports Leagues around the world

ipl media rights
IPL has now taken over Premier League in terms of earning / match

The bids, worth a total of INR 44,075 Cr. ($5.64 Bn) have made the IPL, one of the richest sporting leagues in the world. Trusted statisticians at Forbes have reported that the National Football League (NFL) which is the biggest American Football league of the United States of America still earns the highest amount per match among the Biggest Sports Leagues in the world. The NFL is said to earn around  $36 Million / match.

England’s top-flight of football (soccer, to differentiate from NFL) Premier League sets a broadcaster back around $11 Mn. Major League Baseball costs around the same ($9.2 Mn per match). Various sources have said that the per match value of IPL, only from the Indian TV and Digital rights, comes out to be around INR 107.5 Cr ($13.82 Mn), second only to NFL. 

IPL Media Rights 2022 Auction – Bidding process in detail

So this is how the bidding is taking place:

The winner of Package A will fight with the winner of Package B to get all four packages. After that, the Winner of Package B will challenge the winner of Package C and D respectively. This process has been applied so that there is no monopoly over Indian Premier League rights and also, BCCI makes more money in this process. 

The IPL TV and Digital Rights increased by almost 86% in the 5 years. This means, adjusting for inflation, IPL has generated 86.75% more money from TV and digital rights this year for BCCI than previous years.

IPL Media Rights Auction – Competition Among Companies

When BCCI announced the IPL media rights auction in 2022, it was highly expected that several famous companies alongside the winners – Viacom18, Times Internet and Disney Star would be making efforts to have a share of the valuable TV or digital rights deals. Amazon, Google parent Alphabet, Dream11, veteran broadcasters Sony Pictures Networks India (SPN), Zee Entertainment Enterprises and many more companies were amongst those who had entered the competition.

The fact that the BCCI increased the base price even further for TV and Digital Rights resulted in several companies pulling their names out. The introduction of Package C, the Non-Exclusive Digital Rights Package, which would be for a limited number of matches but far cheaper, further forced several companies to step aside.

Amazon’s not trying to get into this was due to the fact that they’re more or less business oriented while making decisions in this regard. The American E-Commerce giant has already invested $6 Bn in India, and any more investment did not make sense from a business perspective. Thus it made monetary sense for Amazon to pull itself out.

The impact of simultaneous E-Auctions

According to several sources, BCCI’s plan to conduct simultaneous E-Auctions for Packages A, B, C and D helped them extract the maximum value for the Indian Premier League media rights during the auctions. Each individual bidder had entered the E-Auction with a certain purse which was approved by their respective boards and the simultaneous E-Auction ensured that each of the players must put the entire amount in their purse on the table before they pulled out or quit the bidding process. 

This in turn helped the BCCI get an incremental value for each of the four packages. A very trusted source said that it is because of the simultaneous auction that we saw a sharp rise in the value of Package A and Package B rights. 

As we all know by now, the E-Auction kept on being updated every 30 minutes with a minimum increase in a bid of INR 50 lakh / Match which roughly translated to around INR 205 Crores in total (Rs 50 lakh x 410 matches) for the BCCI. 

Disney Star India, Viacom18, Sony Pictures Networks India (SPNI), Zee Entertainment Enterprises Limited (ZEEL), and Times Internet were the big companies which participated in the bidding war with Disney Star India and Sony Pictures being the forerunners for the TV and Digital Rights.

ICC CEO David Richardson

IPL Media Rights – Confusion over ICC rights

So far, the broadcasting and digital companies who have participated in IPL’s auction have not paid much heed to what will happen when the rights of the International Cricket Council are decided in early September 2022 and they predict that it will not be much of a problem. 

Sources have revealed that ICC will be conducting a closed but controlled process and this has led to confusion among Indian participants in the bidding. Representatives of ICC will be speaking soon with the Indian bidding companies. 

The ICC has invited sealed bids for both four and eight years for the next cycle (2024-31) with a requirement from the participants to give presentations on their vision for cricket, particularly for the women’s package. 

This is a historical moment too as the ICC has invited separate bids for men’s and women’s rights for the first time ever. The bids will be submitted in closed envelopes on August 22 and the management of the highest cricket governing body of the world said that the envelopes of offer will be “opened in a controlled fashion with independent oversight following presentations.”

The winners will be announced officially by early September 2022.

What Lalit Modi says about IPL Media Rights?

“The numbers will get doubled”

Within a few days after the BCCI bagged an amount of more than INR 48 crores, former IPL chairman Lalit Modi in an interview with NDTV said that the valuation of the IPL media rights shall go on to become further higher and might even get doubled in the next cycle. Modi also believes that the league shall become the No.1 Sports League in the world soon. Modi who was the first chairman of the IPL played a key role in the League’s Management during the period 2008 – 2010. He also served as a vice president of the BCCI from 2005-2010. Lalit Modi was forced to flee India in 2010 after claims of tax cheating, money laundering, and proxy ownership were made against him and he has lived in London ever since.

ipl broadcasting
Lalit Modi

The consequences of these huge numbers on BCCI and IPL: A certain money-back guarantee! 

IPL without a doubt is the most prestigious and widely followed T20 cricket league on the planet. The way it has changed the thinking of cricket fans over a period of the last 15 years is simply remarkable. There’s no denying that owing to the wonderful standards that it has developed until now, the league attracts millions of fans with each passing day. 

The league’s never-ending fan following has only led to its prosperity with the passage of time and it certainly is going to continue for a fair amount of time in the future as well. The final numbers are yet to be updated though. However, during last year’s flagship event, BCCI reported a viewership of 380 Million halfway through the season, which indeed is a huge number in itself. 

It’s due to the fame and great fan following of this league that various well-established companies want to be a part of it by having a slice of the valuable right deals through it. To have their names embedded along with the world-famous league for seasons together is a dream come true for any company investing in the fulfillment of their purposes. 

The prizes might well go up and down in the years to come without a doubt without the knowledge of anybody. However, if we try to take a dive into the advertising costs for the digital and TV advertisements, it has been found out that the advertisements alone shall provide Viacom18 and Disney Star with an amazingly high amount of around INR 78 crores. Thus the two above-mentioned companies shall be making around 73% of the total amount from advertisements alone which is absolutely astonishing to everyone for sure. 

The above turn of events, if they take place as planned, shall certainly lead to further upliftment of the Indian Cricket Board – BCCI which already is the most powerful and prosperous of its kind. The IPL, which is a Giant Cricketing League in itself shall take even more giant strides in the cricketing world thereby proving its greatness year after year to the world.

Also read –> “There Should Be Two IPL Seasons Every Year”: Punjab Kings’ Co-Owner

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Morne Morkel Excludes Indian Legend MS Dhoni From His All-time 11

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Morne Morkel Excludes Indian Legend MS Dhoni From His All-time 11

Morne Morkel, The former South African fast bowler is considered to be a stalwart of South African cricket. He has represented the South African team in a whopping 86 tests, 117 ODIs, and 44 T20Is. He managed to scalp 309, 118, and 47 wickets in the three formats respectively. 

The star Proteas pacer announced his retirement in 2018 after the red ball encounter against Australia. The decision by the right-arm pacer was taken with immediate effect and indeed was a shocking one for the cricketing world. He was just 33 years old while announcing the decision.

Morne Morkel featured from Delhi Daredevils and Kolkata Knight Riders in the Indian Premier League. He has been part of 70 IPL games. The right-hander has an impressive economy of 7.69 in the same league. He managed to scalp 77 wickets in the time period.

Morkel’s unique all-time 11:

Meanwhile, Morkel has picked his all-time 11 during a chat with a media company. What comes as a surprise is that the Indian wicket-keeper MS Dhoni does not feature in his 11. The Indian finisher has helped the team achieve multiple ICC titles. The list includes T20 World Cup 2007, World Cup 2011, and Champions Trophy 2013.

He named the former South African captain and current Cricket South Africa president Graeme Smith as the skipper of the side. While AB de Villiers, Another South African marquee player features as the wicket-keeper Morne Morkel’s all-time 11.

Here’s the all-time 11 picked by Morne Morkel:

  • 1. Graeme Smith ©
  • 2. David Warner
  • 3. Hashim Amla
  • 4. Jacques Kallis
  • 5. Virat Kohli
  • 6. Kevin Pietersen
  • 7. AB de Villiers (wk)
  • 8. Daniel Vettori
  • 9. Pat Cummins
  • 10. Kagiso Rabada
  • 11. Dale Steyn

Kevin Pietersen, Who is originally a skillful middle-order batter features at No. 6 in the 11. Virat Kohli is the only Indian player on the list. While, Morkel picked as many as 5 South African players namely – Graeme Smith, Hashim Amla, Jacques Kallis, AB De Villiers and Kagiso Rabada.

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CSA T20 League: Is The New South African T20 League An Extension Of IPL ?

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CSA T20 League: Is The New South African T20 League An Extension Of IPL ?

The South African Cricket board has launched their new T20 league reportedly to be named as the CSA T20 league. The inaugural season of the highly-anticipated brand new league is set to take place in the first couple of months of the next year (2023).

The board claims that the league is set to be the next big thing in the world of cricketing leagues across the globe. Cricket South Africa have partnered with the local broadcasters namely SuperSport to run the marquee league. The league is expected to provide a big boost to the cricketing activities in South Africa. 

CSA T20 league or Mini-IPL? 

Meanwhile, The Graeme Smith-led Cricket South Africa has officially revealed the owner of each six teams of the CSA T20 challenge. The revelation on Wednesday (July 13) was followed after the bidding process which lasted for a couple of days. 

What comes as a surprising development is that the owners of the Indian Premier League’s franchises dominated the franchise auction of the CSA T20 league too. Each of the six franchises of the league are officially captured by the IPL franchise owners after successfully winning the bidding war. 

Here are the 6 cities (teams) and their owners :

1 Newlands, Cape Town – Reliance Industries Limited, owners of Mumbai Indians

2. Kingsmead, Durban – RPSG Sports Private Limited, owners of Lucknow SuperGiants

3. St George’s Park, Gqeberha (formerly Port Elizabeth) – Sun TV Network Limited, owners of Sunrisers Hyderabad

4. Wanderers, Johannesburg – Chennai Super Kings Cricket Limited, owners of Chennai Super Kings

5. Boland Park, Paarl – Royals Sports Group, owners of Rajasthan Royals

6. SuperSport Park, Pretoria – JSW Sports, co-owners of Delhi Capitals

Here’s how Graeme Smith (Head of the league) reacted:

“We are thrilled to welcome our new franchise owners to the South African League taking place in January and February 2023. This is truly an exciting time for South African cricket; the overwhelming interest shows that the country remains valued in the global cricketing ecosystem.”

The netizens found the development from South Africa to be amusing, while some expected it looking at the increasing brand values and popularity of the T20 league around the World. The experts believe that the league introduce by CSA will give Australia’s Big Bash and Pakistan’s PSL a run for their money. 

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WATCH: Virat Kohli & Rishabh Pant Gift Ravi Shastri A Champagne Amid ODI Series Win

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WATCH: Virat Kohli & Rishabh Pant Gift Ravi Shastri A Champagne Amid ODI Series Win

The Rohit Sharma-led Indian team’s dream run on England tour concluded with an ODI series win with a margin of 2-1. They achieved a significant victory over Jos Buttler-led English unit in the series decider of the three-match series at Old Trafford, Manchester. 

Rishabh Pant, The Indian wicket-keeper and left-handed batsman was named the player of the match. He played an exceptional knock after the top order of India collapsed early. The Delhi-born batsman scored 125 off just 113 deliveries and remained unbeaten. 

It was a dominating display by the visitors as they got the better of the English team in both the limited-overs format series, while successfully drawing the red-ball series. It was an outing to forget for the hosts. However, The tour was a memorable one for the Sharma-led unit. 

“Very pleased. Came here, and wanted to achieve something as a group in white ball. We were here last time and were beaten, I remember that. Not an easy place to come and win games.” said Sharma while concluding.

Ravi Shastri gets lucky:

Meanwhile, An interesting visual got trending from the Indian team’s celebration after winning the ODI series yesterday (July 17). The former Indian head coach Ravi Shastri was presented with a bottle of champagne by Virat Kohli and Rishabh Pant.

The Indian wicket-keeper himself went on to hand over the bottle to the Mumbaikar, who was busy commenting on the post-match-show of the host broadcasters. He has been one of the star presenters with Sky Sports since the recently concluded Edgbaston test. 

Ravi Shastri was India’s head coach for multiple years before Rahul Dravid took over his role last year (2021 end). He has been part of the Indian dressing room since 2017 and indeed has a great bond with the Indian players, especially with the former Indian skipper Virat Kohli.

Watch the video:

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